Case study
LifeCore Flooring
See how Lifecore Flooring improved customer satisfaction and online reviews. Read the full case study here.
Introduction
LIFECORE Flooring, a new line of engineered hardwoods, hired us to help bring its brand to market digitally. Starting from scratch, we created a custom WordPress website to highlight LIFECORE’s beautiful products and its brand promise of being a leader in healthy hardwood flooring.
About the Project
LIFECORE had no social footprint and had to start from scratch in terms of social following. We need to create engaging visual content that will entice users to follow and interact with the new hardwood flooring brand. Furthermore, due to limited initial product photography, we had to think outside the box to bring the brand to life.
Objective
Using an intentional and methodical social media strategy, we launched an effective social program that included a mix of paid and organic content to grow LIFECORE’s social following, all while delivering content that engaged our new audiences with our posts.
The team was able to capture users’ attention on Pinterest, Instagram, and Facebook by developing creative calls to action for user-generated content and emphasizing LIFECORE’s commitment to healthy living.
Result & Outcomes
We assisted LIFECORE Flooring in developing a vibrant brand presence across all of its social media channels by creating creative content that generated millions of impressions and hundreds of thousands of interactions.
Delivering Result That Matters
Facebook paid social campaigns yielded extremely affordable CPE rates.
6.3% Overall Instagram Engagement Rate
LIFECORE Instagram followers exceeded industry engagement averages of 1% to 5%.
165k TOTAL Facebook Post Engagements
Our Facebook posts resulted in a 610,741% increase in platform engagement.
1.5M+ Facebook Impressions
More than 1.5 million user impressions were generated through organic and paid social campaigns.
16,500 Inc. in Facebook Page Likes
LIFECORE was able to build a significant Facebook audience from scratch.
2.48M Total Pinterest Impressions
In 2022, LIFECORE generated millions of impressions solely through engaging Pin content.
How We Achieved This Milestone
Before partnering with us, Interstate Air Conditioning and Heating had a very poor web presence. Their website had a low ranking, and their online visibility was poor. With our efforts and SEO strategies, we were able to help them improve their website ranking.
Within a short time frame, we were able to earn exposure and traffic. Searches for branded clicks have also increased. Take a look —the figures speak for themselves.
Reviews Place FAQ
How the Reviews Place peer-to-peer review request flow works on reviewers.place.
- What is Reviews Place?
- Reviews Place on reviewers.place is a peer-to-peer marketplace where businesses find real people who have tried, bought, or can credibly evaluate their product, offer a reward for an honest review, and Reviews Place handles matching, outreach, and review operations.
- How does the peer-to-peer reviewer marketplace work?
- Choose a supported platform, add your brand or listing details, set the reward you will pay for honest feedback, and submit your request from that platform page. Reviews Place finds relevant reviewers who evaluate your product and leave their own honest review on the chosen platform.
- Do reviewers write their own reviews?
- Yes. Reviews Place finds real people who can credibly evaluate your product or business. You offer a reward such as a discount, coupon, bonus, or other incentive for honest feedback, and reviewers publish their own review in their own words after a genuine experience or evaluation.
- How do rewards work?
- You decide what you are willing to pay for each review when you submit a request. Community reviewers see the reward on the platform page, evaluate your product or business, and leave honest feedback on the chosen platform.
- Where do I choose the platform?
- Browse the supported platform catalog on the homepage or open a platform page directly. Each platform page is dedicated to the review site where you need social proof.
- Where are the review request forms?
- Homepage platform cards only link to platform pages and do not include forms. Submit your review request from the platform or service page using the review request form in the page sidebar or CTA block.