Case study
Iretex premier
Discover how Iretex Premier enhanced their online reputation and customer trust. Read the full case study now.
Engaging Video Testimonials & Visuals Skyrocket Iretex Premier’s Lead Gen & Engagement by 2x!
Iretex Premier, a packaging materials company that focused its marketing on common and social media platforms, used Facebook ads for lead generation, resulting in increased audience and engagement.
Increased crowd quality.
60% decrease in cost per lead.
30% increase in audience engagement following new campaigns.
The Story
Since the significant impact of e-commerce websites on social media platforms for small businesses, people have had a variety of options to choose from, and they prefer online shopping as more convenient for their needs.
With the skyrocketing of online business, demand for packaging materials grew to become a popular and fast-moving product.
Iretex began with the goal of creating safe packaging that was much easier to use and handle, and they introduced bubble mailers and wraps, which quickly became their best-selling product due to their ease of use and safety.
The Goal
While packaging materials were easily available in different specifications and Customisations, the goal was to grab the audience through genuine promises and transparency which attracted them towards the products. The brand that was marketed through Instagram posters had to find and create a better community on Instagram and Facebook through ad lead generation. An increase in the quality of content had to be an essential factor in building the brand.
Solutions
Initial posters on Instagram had been converted to more crowd-catching content with product images, tutorials, and tips.
Video testimonials were introduced, focusing on crafters who gave honest reviews.
Added headlines to videos for the users who tend to scroll through, along with subtitles, which created a drastic impact on engagement and business.
Customer feedback was added and replaced with ad primary texts.
Results
Video testimonials led to an increase in leads.
Cost per lead decreased with an increase in quality and engagement.
A 2x increase in Engagement and crowd.
Delivering Result That Matters
Increase In Searches
Witnessed sudden increase in the searches.
Substantial boost in local views.
Website drove quality business leads.
How We Achieved This Milestone
PierPoint Mortgage came to Reviews Place wishing to improve their organic presence in the United States. With the desire to rank keywords in the local 3 pack as well as significantly increase traffic and calls, they wanted a strategy that covered all bases.
Our in-house teams got to work on an integrated strategy that would exceed the client’s expectations and produce commendable results.
Reviews Place FAQ
How the Reviews Place peer-to-peer review request flow works on reviewers.place.
- What is Reviews Place?
- Reviews Place on reviewers.place is a peer-to-peer marketplace where businesses find real people who have tried, bought, or can credibly evaluate their product, offer a reward for an honest review, and Reviews Place handles matching, outreach, and review operations.
- How does the peer-to-peer reviewer marketplace work?
- Choose a supported platform, add your brand or listing details, set the reward you will pay for honest feedback, and submit your request from that platform page. Reviews Place finds relevant reviewers who evaluate your product and leave their own honest review on the chosen platform.
- Do reviewers write their own reviews?
- Yes. Reviews Place finds real people who can credibly evaluate your product or business. You offer a reward such as a discount, coupon, bonus, or other incentive for honest feedback, and reviewers publish their own review in their own words after a genuine experience or evaluation.
- How do rewards work?
- You decide what you are willing to pay for each review when you submit a request. Community reviewers see the reward on the platform page, evaluate your product or business, and leave honest feedback on the chosen platform.
- Where do I choose the platform?
- Browse the supported platform catalog on the homepage or open a platform page directly. Each platform page is dedicated to the review site where you need social proof.
- Where are the review request forms?
- Homepage platform cards only link to platform pages and do not include forms. Submit your review request from the platform or service page using the review request form in the page sidebar or CTA block.