# Industry: Finance

> Whether you aim to rank your website in the SERPs or you want to drive quality leads to your website,

- Page type: case-study
- Canonical HTML: https://reviewers.place/case-study/finance
- Markdown URL: https://reviewers.place/case-study/finance.md
- Site: Reviews Place
- Source: https://getreviews.buzz/case-study/finance/

## Summary

Discover insights from our finance case study. Learn how leading finance companies build trust and credibility through effective review management strategies.

## Background

PierPoint Mortgage has been providing mortgage services across the country since 2003.

For over 50 years, PierPoint Mortgage has been helping people with their financial needs by delivering a range of mortgage products combined with trusted expert advice.

The licensed and certified team of mortgage experts offers a variety of mortgage products to satisfy the needs of borrowers.

Although the website already had a good digital presence, the client entrusted Reviews Place to elevate new website visitors and maximize the reach of Google My Business profile.

## Service Provided

Google My Business Optimization

SEO (On-Page Optimization & Off-Page Optimization)

Website content writing & optimization

## Objective

Increase the number of leads

Maximize the reach of Google My Business

Increase the amount of organic traffic from the United States.

Increase the number of new website visitors from the United States

Ranking Google My Business in local 3 pack for high search volume Keywords

## Strategy

Optimize Google My Business

Create different pages for different keywords

Keywords research for high search volume keywords related to the business

Improve user engagement and brand recognition by developing a thorough grasp of client personas.

## Delivering Result That Matters

Increase In Searches

Witnessed sudden increase in the searches.

Substantial boost in local views.

Website drove quality business leads.

## How We Achieved This Milestone

PierPoint Mortgage came to Reviews Place wishing to improve their organic presence in the United States. With the desire to rank keywords in the local 3 pack as well as significantly increase traffic and calls, they wanted a strategy that covered all bases.

Our in-house teams got to work on an integrated strategy that would exceed the client’s expectations and produce commendable results.

## Contact

- Email: hello@reviewers.place
- Phone: +1 430-233-5402

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