Case study
Dollar General
Learn how Dollar General leveraged reviews to boost customer engagement and grow their business. Read the case study.
Introduction
Dollar General was not receiving reach or engagement from social media posts, and there was a lack of brand awareness through social media channels. We stepped in and developed a compelling social media strategy for them that proved to be extremely effective.
About the Project
Dollar General Organic Grocery Store only sells organic vegetables, fruits, and groceries. They source organic vegetables, fruits, and grains directly from genuine organic farmers and reputable aggregators who work with organic farmers.
Objective
After understanding the product offering and the customer, we devised a scientific communication strategy for social media platforms.
We created engaging posts for their business and shared them across all social media channels.
We worked on social listening and monitoring.
We used layered targeting techniques to identify the appropriate audiences among social media users based on location, age, property ownership status, and interests, including an affinity for Dollar General competitors.
Result & Outcomes
30% increased engagement on various social media platforms compared to the previous period.
The share of voice for the brand name increased by 15%.
A 115% increase in organic inquiries has begun through social media channels.
Delivering Result That Matters
Facebook paid social campaigns yielded extremely affordable CPE rates.
6.3% Overall Instagram Engagement Rate
LIFECORE Instagram followers exceeded industry engagement averages of 1% to 5%.
165k TOTAL Facebook Post Engagements
Our Facebook posts resulted in a 610,741% increase in platform engagement.
1.5M+ Facebook Impressions
More than 1.5 million user impressions were generated through organic and paid social campaigns.
16,500 Inc. in Facebook Page Likes
LIFECORE was able to build a significant Facebook audience from scratch.
2.48M Total Pinterest Impressions
In 2022, LIFECORE generated millions of impressions solely through engaging Pin content.
How We Achieved This Milestone
Before partnering with us, Interstate Air Conditioning and Heating had a very poor web presence. Their website had a low ranking, and their online visibility was poor. With our efforts and SEO strategies, we were able to help them improve their website ranking.
Within a short time frame, we were able to earn exposure and traffic. Searches for branded clicks have also increased. Take a look —the figures speak for themselves.
Reviews Place FAQ
How the Reviews Place peer-to-peer review request flow works on reviewers.place.
- What is Reviews Place?
- Reviews Place on reviewers.place is a peer-to-peer marketplace where businesses find real people who have tried, bought, or can credibly evaluate their product, offer a reward for an honest review, and Reviews Place handles matching, outreach, and review operations.
- How does the peer-to-peer reviewer marketplace work?
- Choose a supported platform, add your brand or listing details, set the reward you will pay for honest feedback, and submit your request from that platform page. Reviews Place finds relevant reviewers who evaluate your product and leave their own honest review on the chosen platform.
- Do reviewers write their own reviews?
- Yes. Reviews Place finds real people who can credibly evaluate your product or business. You offer a reward such as a discount, coupon, bonus, or other incentive for honest feedback, and reviewers publish their own review in their own words after a genuine experience or evaluation.
- How do rewards work?
- You decide what you are willing to pay for each review when you submit a request. Community reviewers see the reward on the platform page, evaluate your product or business, and leave honest feedback on the chosen platform.
- Where do I choose the platform?
- Browse the supported platform catalog on the homepage or open a platform page directly. Each platform page is dedicated to the review site where you need social proof.
- Where are the review request forms?
- Homepage platform cards only link to platform pages and do not include forms. Submit your review request from the platform or service page using the review request form in the page sidebar or CTA block.